Are you trying to find the most effective SEO reporting tools to keep your SEO campaigns organized? Keeping track of your SEO KPI’s is crucial, and you’re going to need an efficient tool that helps you to track and build detailed reports that you simply can share with clients and use for your own review.
With numerous tools to choose from, finding the proper one for your business may be a challenge, but we’ve done the hard work for you. In this post, I’ll be comparing the most effective SEO reporting tools available which will allow you to build SEO reports easily and efficiently.
Here’s a quick summary:
Now, let’s take a deeper look into the SEO reporting software on this list:
SE Ranking is an SEO reporting tool that doubles as a strong all-in-one SEO software solution. It’s perfect for businesses of all sizes and is complete with a highly customizable report creation tool that permits you to make professional reports with just a couple of clicks.
Using the tool, you’ll be able to choose a period of time, drag and drop the modules you would like to incorporate, and add your business logos and branding to the headers and footers of every page. You’ll also be able to add notes to any of the modules.
You can choose to autogenerate and send reports on a daily schedule to yourself or clients via email, or manually download and distribute them. On top of this, you’ll enjoy all the functions required for SEO like a ranking tracker, website audit, and backlink checking. If you’re trying to find a strong tool that covers all of your SEO needs, this can be it. The SEO reporting feature is offered with all price plans, so it also offers great value for money for an all-in-one tool.
Pricing:
Plans start from $18.60 a month. Prices vary depending on how often you’ll use the ranking check feature, what number of keywords and websites you’ll be tracking. SE Ranking offers a 14-day free trial. (No credit card required).
Raven Tools is a dedicated tool for creating SEO and marketing reports. Raven Tools is popular amongst marketers and white label SEO companies as you’ll be able to add your own or your client’s branding to the reports. Raven Tools makes it very easy to compile in-depth SEO reports using metrics drawn from backlink profiles such as, Google Analytics and Search Console, site-auditor results, and more. You’ll even be able to even import your own data sets and metrics from Google sheets.
If you’re managing more than just SEO for your own business or your clients, you also have the option to add data from social media and ad campaigns too. Once the reports are created, you’ll be able to also schedule regular reports or set it as a ‘one-time’ report and finish it up with a cover page and table of contents. Raven Tools is ideal for busy marketers because it offers hassle-free white label reporting features that make it super simple to create multiple reports monthly.
Pricing:
Prices start from $39 per month which is ($468 yearly prepaid) or $49 monthly. You can try Raven Tools classic for 7 days for free of charge. (No credit card required).
SEO PowerSuite is a software solution that mixes rank tracking, link management, backlink research, and website auditing tools to create a strong and useful SEO reporting tool. Unlike most of the other tools put on this list, SEO PowerSuite is a software package, as opposed to a SAAS tool. This suggests that you’ll pay once yearly for a license and can enjoy unlimited use of the package and every one of its features.
For big businesses that are looking to generate regular reports for multiple websites and projects, SEO PowerSuite provides an option that is worth every penny and checks all the boxes. Rather than paying a monthly fee to access enterprise versions of SAAS products like Raven Tools or SE Ranking, you’ll be able to save money by purchasing a yearly license for SEO PowerSuite.
SEO PowerSuite is jam-packed with features which will meet all of your SEO needs, as well as efficient report creation.
Pricing:
Prices start from $0 (free) but the unlimited enterprise version is around $699/year.
Semrush is a popular “marketing toolkit” that gives an excellent option to businesses trying to find an all-in-one solution.
Not only does it have all the required features of an SEO tool like rank tracking, link building, and keyword research tools but it also features a bunch of content, advertising, and marketing research tools for you to take advantage of. And if that wasn’t enough, it has an easy-to-use reporting tool included within the price too. The ‘My Reports’ tool allows users to compile PDF reports that are visually appealing and customized. Using the tool, you can either create custom reports from scratch or use templates that make it quick and simple to throw together a report at the last minute.
Once you’ve created a report, you’ll be able to schedule them to automatically send to your team or your clients on a regular basis to produce updates and information at selected intervals. Also, if you decide to choose the business subscription you can white-label your reports so that they appear branded and professional.
Semrush is more ideally suited to small businesses and entrepreneurs, because the cheaper plan only includes 5 scheduled PDF reports per month. The business plan includes 50, which can be suitable for larger businesses that don’t need unlimited reporting.
Pricing:
Prices start from $99.95/month for the Pro Plan (paid annually) and increase to $374.95/month (paid annually) for the Business Plan. You can try Semrush Pro or Guru for free for 7 days. (Credit card required).
Databox is an analytics tool that enables users to integrate a variety of various tools to create organized visual SEO reports. Databox works by pulling data from your existing SEO tools and compiling them onto “Databoards” which will then be used to compile SEO reports. Databox is preloaded with 70+ 1-click integrations with commonly used SEO tools like Semrush, Moz, Google Analytics, Search Console, Ahrefs, and more.
Databox is great for tech businesses as you’ll be able to create white-labeled databoxes which are essentially fully branded dashboards containing reports that can be presented on your own web app on a custom domain, rather than sending emails or paper reports. there’s also an archive of over 200 pre-built report templates for users to take advantage of.
Databox markets itself as making SEO data easier to envision by compiling all of your data in one place on an easy-to-use dashboard. If you’re working with a large team and you would like to arrange your data in a way that makes it easier to generate reports, Databox might be the tool for you.
Pricing:
Databox offers a free plan that includes 3 users, data sources, and data boards. If you’re in need of more features, prices start from $49/month.
Supermetrics isn’t exactly an SEO reporting tool, but it’s an excellent useful tool to possess if you need to compile data and move it around between dashboards and spreadsheets on different platforms.
Supermetrics integrates with Google Data Studio to pull in data from all of the most important tools like Ahrefs, SEMrush, Google Analytics, and more. You’ll also be to integrate Supermetrics with Google Sheets or Excel to quickly and easily create spreadsheets.
Supermetrics is a great tool to utilize if you’re sourcing data from many different locations and you don’t want the trouble of manually compiling the information into Google Data Studio to create a report. It makes life that little bit easier and will save you hours of your time when creating reports.
Pricing:
Supermetrics varies its pricing depending on which platform you’d like to integrate it with. Prices for Google Data Studio start from $39/month. However, for Google Sheets and Excel, prices start at $99.
You can try Supermetrics free of charge for 14 days. (No credit card required).
Google Data Studio is Google’s obligatory offering into the SEO reporting tool world. Whilst some people herald it as a confusing tool to use, it’s an efficient piece of kit that may be used to create visually stunning informative reports that might make even an SEO newbie seem like an expert.
Google Data studio can pull data from 500+ data sources and works rather well in tandem with other Google products like Google Analytics or Search Console. You can also use the tool to set up scheduled reports or you can download the reports to be sent out manually.
The main perk of Google Data Studio is that it’s completely free to use with all features included, making it perfect for entrepreneurs and cash strapped start-ups. It’s also easy to share reports digitally as you’ll just provide links to your reports to clients or team members like you can with Google drive.
It’s also one of the most popular SEO reporting tools on the net, so it’s quite easy to seek out templates that you simply can reuse to make life a bit easier when designing your reports.
Pricing:
Google Data Studio is a free-to-use tool.
Mangools isn’t a standard SEO reporting tool, but it’s a super simple to use tool which will make sharing certain metrics with your team more efficient. Mangools hosts a variety of SEO tools covering keyword research, SERP analysis, backlink analysis, rank tracking, and SEO metrics and insights.
Mangools’ rank tracker can also offer you daily updates of where your pages are ranking within the SERP’s. You’ll even get email notifications about any important rank changes to any of your pages, meaning you’ll keep your finger on the pulse and make sure that all of your pages get the rankings they deserve.
If you would like to quickly and easily share this ranking information with your clients or your team, you’ll use the Rank Tracker dashboard to share an interactive report link which will show them how the pages are doing that day.
This is an excellent tool to use, especially if you would like to keep your clients in the loop about rankings between their regular scheduled reports. It also offers great value for money and is one of the most cost-effective tools on the list.
Pricing:
Mangools price plans start from $29.90/month if you choose annual billing. For monthly payments, prices start at $49.
You can try Mangools for free for 10 days. (No credit card required).
I know what you’re thinking, “all of these tools look awesome – how do i know which one is right for my business?” The questions below should assist you to make up your mind about what you need from your SEO reporting tool.
By taking into consideration all of these key questions, you ought to be ready to decide which of the tools is best suited for your business and your goals. And remember, most of these tools offer free trials, so give them a go and see which one is the easiest to use and has all the features you need.
Our advice is to try out SE Rankings, Raven Tools, and SEMrush to help you choose which tool is best for you.
